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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
B) Suggest that current work be given to another department so communication staff could work on the new projects.
C) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

2. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) CEO announcement, identify partners, and approve budget.
B) Draft corporate values, identify action items, and assign tasks.
C) Set goals, get internal buy-in, and develop action plan.
D) Corporate self-assessment, determine priorities, and establish a values statement.

3. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To have a clear understanding of the diversity of stakeholders and risks associated with each
B) To determine which stakeholders are a priority
C) To understand the attitude and engagement level each audience may have with the organization during a crisis
D) To determine the communication approach for each audience

4. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) Investor Relations
C) CEO or other top executive
D) Marketing and Advertising

5. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
B) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
D) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.

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