How to book the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
You have to follow these steps to participate in the Salesforce Platform pardot-specialist exam test:
- Step 1: Log in to Webassessor
- Step 2: Tap on “Register for an Exam”
- Step 3: Choose from the courses list and click “Register”
- Step 4: Locate the exam you wish to schedule
- Step 5: Click the Register button for the delivery method you prefer
- Step 6: Review the exam and scheduling details for accuracy, click Checkout
- Step 7: Enter your payment method
- Step 8: Click Submit
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Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Program reporting and actions - Building and updating engagement programs - Engagement program components |
| Email Marketing | 20% | - Email reporting and metrics - Email vs email templates - Email sending and delivery options |
| Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |
| Pardot Forms, Form Handlers and Landing Pages | 20% | - Capabilities and use cases of forms - Form handlers configuration - Landing pages creation and metrics |
| Administration | 11% | - Pardot and Salesforce integration - Create, edit and map fields - Pardot Recycle Bin functionality |
| Lead Management | 24% | - Completion actions and page actions - Lead scoring and grading - List types and management - Custom redirects - Automation rules and segmentation rules |
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