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Facebook 600-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Community Strategy | - Community planning and objectives
|
| Community Engagement | - Engagement tactics and content
|
| Moderation and Governance | - Community rules and enforcement
|
| Insights and Measurement | - Analytics and reporting
|
Facebook Certified Community Manager Sample Questions:
A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)
- A. Join similar groups to see what they are discussing and create groups related to those topic
- B. Create a poll to ask members what interests them and what they want these new groups to focus on
- C. Analyze the most popular posts for the last six months and create groups based on those post topics
- D. Launch a few groups, announce them in the current one and begin to create content for those new groups
Correct Answer: B,C 🗳️
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
- A. Post a link to a press release announcing a product launch
- B. Partner with influencers to generate posts about the launch
- C. Ask follow-up questions as people leave feedback
- D. Include a discussion question about the product that is being launched
Correct Answer: C,D 🗳️
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Reach Audience growth Sentiment
- B. Reach Website traffic Audience growth
- C. Reach Sentiment Website traffic
- D. Website traffic Sentiment Audience growth
Correct Answer: C 🗳️
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Monitor sentiment across digital channels within the organization's area of focus
- B. Invite the community to submit their success stories so they can be shared with the national committee
- C. Initiate a petition against the proposed closure and ask community members to circulate it widely
- D. Send a message to each of the community members requesting their opinions of the proposed closure
Correct Answer: A,B 🗳️
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Repost the group guidelines regarding self-promotion.
- B. Remove the member who created the post from the group.
- C. Delete the post and use the Give Feedback feature.
- D. Reply to the post and explain that this behavior is not allowed.
Correct Answer: A,C 🗳️
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