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Google Display Exam Practice Test Sample Questions:

1. What is the maximum number of characters allowed for destination URL?

A) 100
B) 50
C) 1024
D) 35

2. Shelly has created an ad for the Google Content Network, and her ad has been running for four days. Shelly decides that she needs to add some negative keywords to her campaign to refine the results and the keywords that trigger her ad. How does Shelly add negative keywords for her campaign?

A) Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.
B) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
C) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.
D) Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.

3. You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?

A) Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.
B) The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
C) You can choose where you ad will appear by using the managed placement options for the Google Content Network.
D) The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.

4. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Using the Placement tool
B) Browsing the Web for placements with the Google AdWords toolbar
C) Copying from the automatic placement table
D) Manually adding

5. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should increase her advertising budget.
B) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
C) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
D) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

Solutions: