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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Competitive Positioning | 10% | - HP differentiators vs competitors - Value proposition and ROI communication |
| Customer Needs & Sales Process | 25% | - Imaging and printing assessment methodology - Understanding customer business challenges - Matching solutions to customer requirements |
| HP Imaging and Printing Portfolio | 30% | - Large format and production printing - MFP and digital sending solutions - Inkjet and LaserJet product families |
| Technology & Benefits | 20% | - Printing technologies and specifications - Security and manageability features - Energy efficiency and environmental features |
| Solutions & Applications | 15% | - Document workflow and software solutions - Horizontal and vertical industry use cases - Supplies and service options |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What is most important to remember about both transactional and consultative sales?
A) You should focus on your customer's business problems.
B) You should focus primarily on volume of sales.
C) You should minimize time spent with customers.
D) You should focus only on your margin.
2. What is a benefit of HP Transmit Once technology?
A) more heat and better fusion between toner and paper
B) larger grayscale and delicate grayscale variations
C) more pixels and brighter color output
D) less network traffic and faster total print-job time
3. What does an HP Color LaserJet provide that makes the Total Cost of Ownership (TCO) lower than that of competitors?
A) fewer replacement parts and long-life consumables
B) standard finishing capabilities
C) the cheapest base price
D) consumables' refilling capabilities
4. What is a key reason that HP monochrome LaserJet print quality is better than that of competitive products?
A) HP ColorSphere toner
B) higher fuser temperatures
C) smoothest gray ramp
D) HP Scalable Print technology
5. What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?
A) When customers use accessories, they use the product more which results in their buying more supplies.
B) The accessories can be ordered from the web, so you do not have to spend time on it.
C) The margin on accessories is often much larger than on the core product.
D) Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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