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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solutions & Applications | 15% | - Document workflow and software solutions - Horizontal and vertical industry use cases - Supplies and service options |
| Technology & Benefits | 20% | - Printing technologies and specifications - Security and manageability features - Energy efficiency and environmental features |
| Competitive Positioning | 10% | - HP differentiators vs competitors - Value proposition and ROI communication |
| Customer Needs & Sales Process | 25% | - Imaging and printing assessment methodology - Understanding customer business challenges - Matching solutions to customer requirements |
| HP Imaging and Printing Portfolio | 30% | - Large format and production printing - MFP and digital sending solutions - Inkjet and LaserJet product families |
HP Imaging and Printing Sales Fundamentals Sample Questions:
What is most important to remember about both transactional and consultative sales?
- A. You should focus on your customer's business problems.
- B. You should focus primarily on volume of sales.
- C. You should minimize time spent with customers.
- D. You should focus only on your margin.
What is a benefit of HP Transmit Once technology?
- A. more heat and better fusion between toner and paper
- B. larger grayscale and delicate grayscale variations
- C. more pixels and brighter color output
- D. less network traffic and faster total print-job time
What does an HP Color LaserJet provide that makes the Total Cost of Ownership (TCO) lower than that of competitors?
- A. fewer replacement parts and long-life consumables
- B. standard finishing capabilities
- C. the cheapest base price
- D. consumables' refilling capabilities
What is a key reason that HP monochrome LaserJet print quality is better than that of competitive products?
- A. HP ColorSphere toner
- B. higher fuser temperatures
- C. smoothest gray ramp
- D. HP Scalable Print technology
What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?
- A. When customers use accessories, they use the product more which results in their buying more supplies.
- B. The accessories can be ordered from the web, so you do not have to spend time on it.
- C. The margin on accessories is often much larger than on the core product.
- D. Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.
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