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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Positioning and Value Proposition | 25% | - Easy to buy, install, and grow messaging - ROI and total cost of ownership - Competitive differentiation |
| Topic 2: IBM Business Analytics Midmarket Portfolio | 30% | - Cognos Insight and SPSS offerings - IBM Cognos Express family - Deployment options: on-premises, cloud, appliance |
| Topic 3: Midmarket Business Analytics Market Overview | 25% | - Value of business analytics solutions - Midmarket customer pain points by department - Key industry trends and business challenges |
| Topic 4: Selling Process and Objection Handling | 20% | - Addressing common customer objections - Financing and licensing models - Needs assessment and qualification |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
A Midmarket customer has a requirement for reporting and budgeting. What connector would you offer?
A. IBM Cognos Express Business Intelligence Connector and IBM Cognos Express Performance Management Connector
B. IBM Cognos Express Connector
C. IBM Cognos Express Business Intelligence Connector
D. IBM Cognos Express Performance Management Connector
Question 2
An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
A. A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
B. Entitlements for additional IBM Cognos Express users
C. Entitlements for IBM Cognos Insight
D. Entitlements for IBM Cognos Disclosure Management Express
Question 3
Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?
A. IBM Cognos Express Performance Management User
B. No entitlement is required
C. IBM Cognos Express Consumer User
D. IBM Cognos Express Recipient User
Question 4
Which pain point can IBM Midmarket solutions help overcome?
A. The customer has difficulty managing patient records and archiving historical data
B. The customer needs an analytic solution that communicates information across the enterprise
C. The customer needs to implement and manage group HR policy across multiple companies
D. The customer is struggling with complex territory to account alignment processes
Question 5
What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
A. Easy, Complete. Priced right
B. Easy to use. Simple to install. Priced right
C. Simple, Complete. Affordable
D. Breadth, Depth, Easy to buy
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: C |

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