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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When are offer templates configured for Unica Campaign?

A) After running the flowchart.
B) After creating a campaign.
C) Before installing Unica Campaign using the offer utility.
D) During the configuration of the Campaign environment.

2. In Unica Campaign, how does a customer create a smart offer list?

A) Enter the offer names to be included.
B) Configure parameterized offer attributes.
C) Query attributes of existing offers.
D) Select from a static list of offers.

3. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Flowchart Tab
B) Analysis Tab
C) Summary Tab
D) Target Cells Tab

4. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Design the campaign on paper and determine the goals for the campaign.
C) Create the offers, mail list, and call list.
D) Create strategic segments.

5. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A) Map customer database tables.
B) Map contact history tables.
C) Map system tables.
D) Collect response data/transactions into an Action Table.

Solutions: