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Oracle 1z1-477 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials |
| Exam Number: | 1Z0-477 |
| Exam Price: | Exam pricing varies by location / currency (check Oracle official site for exact fee) |
| Passing Score: | Not officially published (typically ~63–70% based on reported sources) |
| Exam Format: | Multiple choice and multiple answer questions |
| Related Certifications: | Oracle Responsys Marketing Platform Cloud Service Certified Implementation Specialist |
| Exam Duration: | 120 minutes |
| Certificate Validity Period: | Not officially published |
| Available Languages: | English |
| Real Exam Qty: | Approximately 70–72 |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Onsite at Pearson VUE or Online Proctored (check Oracle exam delivery options) |
| Pre Condition: | None officially published; typically knowledge of Oracle Responsys platform recommended |
| Official Syllabus URL: | https://education.oracle.com/exam_test |
Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting | - Custom Reports with Measures and Dimensions - Standard Reports and Dashboards |
| Initial Configuration / Deliverability | - Bounce Processing and Spam Handling - Domain Branding and Delegation - IP Warm-Up and Suppression Settings - Conversion Tracking and Subscription Management |
| Integration: Interact Connect | - Contact Event Data Exports - Connect Jobs Configuration - Data Gateway Setup |
| Programs | - Program Design and Publishing - Program Analysis and Testing |
| Multi-Channel Campaigns | - SMS Campaigns - Rapid Retargeter Display Campaigns |
| Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Campaigns / Forms | - Forms Management - Personalization and Dynamic Content - Campaign Setup and Testing |
| Creating and Managing Content | - HTML Code and Responsive Design - Document and Email Creation |
| Partner Integrations | - Responsys Integration with Technology Partners |
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Preparation: Focused, Supported, Calm
- Programs ()
- Partner Integrations ()
- Campaigns / Forms ()
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Sample Questions:
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the EMD button.
- C. Navigate to the Version Test screen and click the Workbook button.
- D. Navigate to the Workbook and click the Version Test button.
Correct Answer: D 🗳️
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In the Program Designer, configure 45 days for Auto-Close after launch.
- B. In Manage Campaigns, select 45 days for the end element.
- C. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
- D. Create a calendar reminder and manually close the campaign.
Correct Answer: C 🗳️
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
- C. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Correct Answer: D 🗳️
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
- A. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
- B. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
- C. Search the list for the domain name of the competitor and select the block option for each user that is found.
- D. Create a Non-Competitor Program using Program Designer.
Correct Answer: B 🗳️
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
Correct Answer: C 🗳️
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