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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
D) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

2. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) In ManageCampaigns, select 45 days for the end element.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) Create a calendar reminder and manually close the campaign.

3. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
B) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
C) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D) You can only order the rules in the top-down order in which Responsys willexecute them.

4. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
B) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
C) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
D) You need to create a new user specifically for Responsys from within the Salesforce.com application.

5. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B) You should test all links manually.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.

Solutions: