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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?

A. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
B. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
C. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.

Question 2

Northern Trail Outfitters configured a segment and its associated audience flow to run daily. Occasionally, the flow runs before the segment refresh is complete, causing it to process outdated segment members.
What should a Marketing Cloud Next Consultant recommend?

A. Configure the audience flow to republish the segment immediately before running the flow.
B. Schedule the segment refresh and audience flow to run at the same time each day.
C. Add a Wait for Amount of Time element to the audience flow at the start of the flow.

Question 3

A Marketing Cloud Next Consultant needs to track the number of emails and SMS messages sent and determine how many credits remain in their entitlement.
How should the consultant find this information?

A. Navigate to Usage-Based Entitlements in Setup.
B. Review the Consumption Cards in Digital Wallet.
C. Build a custom report using the Data 360 harmonization logs.

Question 4

A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.
Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?

A. Communication Subscription and Communication Subscription Consent
B. Communication Subscription Channel Type and Engagement Channel Type
C. Communication Subscription and Communication Subscription Channel Type

Question 5

Northern Trail Outfitters (NTO) is configuring a sending domain in Unified Messaging Setup, so that it can send branded emails from its own domain.
Which type of domain should NTO use to enable branded email delivery?

A. Authorized domain, verified with an ownership TXT record
B. Tracking domain, verified with a bounce CNAME record
C. Authenticated domain, verified with DKIM DNS records

Solutions: