How much Marketing-Cloud-Consultant Exam Cost
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
What is the duration of the Marketing-Cloud-Consultant Exam
- Number of Questions: 60
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
- Passing Score: 67%
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 14% | - Build custom reports and dashboards - Provide actionable insights and recommendations - Analyze campaign performance - Track engagement and conversion metrics - Configure and interpret standard reports |
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Build and manage automation workflows - Configure imports and exports - Utilize automation studio effectively - Manage contact data and data hygiene |
| Marketing Cloud Configuration | 18% | - Configure lists and populations - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure account settings and business units - Set up users, roles, and permissions |
| Discovery and Design | 18% | - Gather requirements and understand business objectives - Document current state and desired future state - Define success metrics and KPIs - Identify integration points and data flows - Analyze customer data and segmentation needs |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Create and optimize email content - Apply template and content block strategies - Ensure deliverability and inbox placement |
| Customer Journey Design | 18% | - Build decision trees and branching logic - Map customer journeys across channels - Implement triggered and real-time journeys - Apply personalization and dynamic content - Utilize Journey Builder features and best practices |
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