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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
| Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Configure segmentation tools - Import and manage subscriber data |
| Marketing Automation | 26% | - Build solutions in Journey Builder - Recommend automation solutions - Build solutions in Automation Studio |
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Subscriber acquisition and retention - Evaluate deliverability factors |
| Content Creation and Delivery | 24% | - Configure send settings - Create and customize email content - Manage and organize campaign content - Select appropriate tools for sending |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A) Suppressed contacts from contact deletion
B) DoNotTtad preferences
C) Bounced contacts from previous sends
2. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A) Overwrite
B) Add and Update
C) Append
3. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A) Path Optimizer
B) Frequency Split
C) Scoring Split
4. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
A) Create a new, friendly From Name for the updated program.
B) Send to subscribers, asking for them to confirm opt-in.
C) Purge inactive subscribers to avoid high bounce rates.
5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
A) Mark the field as the Primary Key.
B) Use Email Address as Subscriber Key.
C) Select 'Deduplicate by Email' checkbox.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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