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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

A. Send Preview
B. Link detective
C. Content detective
D. Email Validation

Question 2

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

A. Data Extract Activity
B. Segment Activity
C. Filter Activity
D. SQL Query Activity

Question 3

Where can a marketer go to learn more information about using APIs? (Choose 2)

A. Help and Training Portal
B. Code.exacttarget.com
C. Help.exacttarget.com
D. The Administration tab

Question 4

Which of the following segmentation tools can be used for both lists and data extensions?

A. Groups
B. Data Filters
C. Query Activities
D. Measures

Question 5

A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A. Establish a naming convention optimized for search.
B. Create a folder structure prior to importing assets.
C. Review permissions and roles for users accessing Content Builder.
D. Focus on creating and importing content for one primary channel.
E. Import duplicate copies of content for different messages or groups.

Solutions: