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Salesforce Certified B2C Solution Architect Sample Questions:

1. Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.
Which recommendation can a Solution Architect make that will work with their existing technology investments'

A) Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector
B) Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector
C) Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector
D) Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs


2. Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally- managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce.
Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach?
Choose 3 answers

A) Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach
B) Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce
C) Additional infrastructure (for example Heroku servers) may be required to host the application
D) Developers will still be required to use the Commerce SDK for security purposes
E) Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks


3. A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?

A) Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
B) Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
C) Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
D) Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.


4. A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud.
Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activity and assure it is completed in a timely manner?
Choose 2 answers

A) Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.
B) Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.
C) Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.
D) Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.


5. A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers

A) Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
B) Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
C) Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
D) Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A,C,E
Question # 3
Answer: B
Question # 4
Answer: A,D
Question # 5
Answer: A,D

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