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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Exam Price: | USD 200 (retake: USD 100) |
| Related Certifications: | Salesforce Marketer Certification |
| Real Exam Qty: | 60-65 |
| Passing Score: | 72% |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Exam Format: | Scenario-based, Multiple-choice, Multiple-response |
| Recommended Training: | Drive Sales with Account Engagement (PDX101) Prepare for your Marketing Cloud Account Engagement Specialist Certification |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Topic 2: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Topic 4: Lead Management | 24% | - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Completion actions - Page actions - Segmentation rules - Automation rules: components and use cases - Lists: types, capabilities and creation |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
MC-201 Exam Questions and Answers
The Salesforce Certified Marketing Cloud Account Engagement Specialist questions are written and organized by senior experts and experienced specialists so that your study time concentrates on the most test-relevant knowledge. Instead of spreading your effort across endless coverage, you practice what the MC-201 exam actually weighs, which raises your learning efficiency session by session.
The real MC-201 exam gives you 90 minutes minutes for 60-65 questions. Rehearsing under the same conditions on the PracticeVCE engine builds the pacing you will rely on.
- Lead Management (24%)
- Administration (11%)
- Reporting and Analytics (8%)
Let the weights decide where your hours go first.
Three versions cover different working lives. The PDF downloads for learning at any time. The PC test engine runs on unlimited computers, so you can study on screens at home and at the workplace. The online engine works on any electronic equipment, with no device limit and offline use supported, so practice never depends on your location.
The package contains 306 practice questions for the MC-201 exam, all verified by senior experts and organized for focused, efficient revision.
To pass MC-201 you need 72%, and the official exam fee is USD 200 (retake: USD 100). Fixing both figures early keeps your target concrete and your budget planned.
Kryterion Webassessor: register for MC-201
Pearson VUE: register for MC-201
Prepare for your Marketing Cloud Account Engagement Specialist Certification: Visit official page
Drive Sales with Account Engagement (PDX101): Visit official page
No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
- A. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
- B. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
- C. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
- D. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
Correct Answer: A 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
- A. The information in Salesforce will override the information in Marketing Cloud Account Engagement
- B. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
- C. All information will be kept, which may result in two records for one person
- D. The information in Marketing Cloud Account Engagement will override the information in Salesforce
Correct Answer: A 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
- A. The email contains an unsubscribe link
- B. The email designates a general or specific sender
- C. The email uses dynamic content
- D. The email contains a text version
- E. The email contains at least one variable tag
Correct Answer: A,B,D 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
- A. Yes, but it's only available to customers with the Pro Edition
- B. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
- C. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
- D. No, you can only have one Salesforce connector at a time.
Correct Answer: D 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers
- A. Salesforce Activities section
- B. Marketing Cloud Account Engagement Activities Visualforce page
- C. Marketing Cloud Account Engagement landing pages related list section
- D. Engagement History component
Correct Answer: A,B 🗳️
Explanation: Only visible for PracticeVCE members. You can sign-up / login (it's free).
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