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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
B) Building desirable sending history and data will be variable based on list size and engagement.
C) Sending in large volumes will alert ISPs the new IP Address is now in use.
D) The IP address is on reserve, is already in use, and has an email sending history.

2. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A) The Data extension is marked as Sendable and Testable
B) The data extension is linked using the Contact Key
C) The data extension contains a Salesforce ID
D) The data extension is marked as Sendable

3. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A) Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
B) Automation Studio: Create a Report Activity to run every seven days.
C) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
D) Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.

4. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A) Contact data in non-sendable extensions
B) Contact data in sendable data extensions
C) General tracking data at the job level
D) Contact-specific data at the job level

5. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A) IP Whitelisting
B) Field Level Encryption
C) Advanced Audit Trail
D) Single Sign on Authentication

Solutions: