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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Integration and Implementation- System integration patterns
  • 1. Security and governance considerations
    • 2. API-based integrations and data ingestion
      Media Cloud Solutions and Features- Core product capabilities
      • 1. Integration with Salesforce ecosystem
        • 2. Sales and advertising workflow automation
          Media Cloud Architecture and Data Model- Core Media Cloud data objects
          • 1. Data relationships and modeling best practices
            • 2. Account, campaign, and asset data structure
              Media Industry Knowledge- Advertising and media ecosystem fundamentals
              • 1. Media business models and workflows
                • 2. Key media KPIs and measurement concepts
                  Audience and Campaign Management- Audience segmentation and activation
                  • 1. Audience building and targeting strategies
                    • 2. Campaign lifecycle management

                      Salesforce Media Cloud Consultant Sample Questions:

                      1. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
                      Which type of targeting is available with Media Cloud?

                      A) Day/Time Targeting
                      B) User's OS Targeting
                      C) Geo Targeting
                      D) Content Targeting


                      2. A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice versa. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members.
                      Which three sharing and visibility settings are relevant for consideration in this scenario?

                      A) sharing group
                      B) sharing rules
                      C) field level security
                      D) organization wide default
                      E) enterprise territory management


                      3. A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

                      A) create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
                      B) configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
                      C) configurea product using product designer and associate the product to an ad space specification
                      D) create the required characteristics of the productsusingthe product page layout


                      4. A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?

                      A) go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
                      B) install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
                      C) request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
                      D) find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.


                      5. During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?

                      A) associate the creatives to a line item in GAM
                      B) check if creatives are loaded in GAM
                      C) check availability of inventory in GAM
                      D) create order in GAM


                      Solutions:

                      Question # 1
                      Answer: C
                      Question # 2
                      Answer: B,C,D
                      Question # 3
                      Answer: C
                      Question # 4
                      Answer: B
                      Question # 5
                      Answer: A,B

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