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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Update the date range filter to include the last 12 months.
B) Reassign the report to a different campaign.
C) Enable dynamic date ranges in the report.
D) Create a new calculated metric for monthly purchases.

2. You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:

A) Bounce Rate, Page Velocity, Time on Site
B) Email Sends, Video Views, Bounce Rate
C) Orders, Revenue, Cart Additions
D) Clickthrough Rate, Form Submissions, Ad Impressions

3. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) XLS/XLSX, PDF
B) XML, XLS
C) TSV, CSV
D) CSV, PDF

4. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Bar Chart
B) Summary Table
C) Trend Line
D) Pie Chart

5. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Reprocess the data ingestion rules.
B) Enable identity resolution using the customer email address.
C) Apply a calculated metric for cross-channel activity.
D) Use the Segment Overlap feature.

Solutions: