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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?
A) Retail Store Solutions for POS
B) Sterling Configure, Price, Quote (CPQ)
C) Unica
D) WebSphere Commerce
2. What are Smarter Commerce 'Market' offerings focused on?
A) Personalized customer engagements across multiple touch-points.
B) is a buy online, pick-up in the store (BOPIS).
C) Visibility and optimization in the supply chain.
D) Customer buying patterns.
3. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
A) Cross-channel campaign management.
B) Customer segmentation.
C) All of the above.
D) Unica
4. Elements of a powerful self-service experience include all, EXCEPT one of the following:
A) Improve loyalty by facilitating integration with social networks.
B) Create dynamic, engaging, web experiences.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Accommodate product returns, regardless of the context.
5. What are the key technology requirements for effective cross-channel, interactive, marketing?
A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Unica, Coremetrics, SPSS, Cognos.
C) eCommerce, POS, kiosk, call center.
D) Web browser, mobile applications, social platform, data mining.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |

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