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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Unica, Coremetrics, SPSS, Cognos.
C) eCommerce, POS, kiosk, call center.
D) Web browser, mobile applications, social platform, data mining.

2. Which of the following is NOT a key capability delivered by cross-channel order management?

A) Inventory visibility.
B) Trade fund management.
C) Complex fulfillment.
D) Service scheduling.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Decisioning
B) Execution
C) Awareness
D) Integrated Operations

4. You can create a powerful self-service experience for the customer using?

A) The IBM Customer Service System
B) The IBM Customer Experience Suite
C) The IBM Enterprise Service Process Manager
D) The IBM Commerce Framework

5. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?

A) Cognos
B) Unica
C) WebSphere Commerce
D) ILOG Optimization

Solutions: