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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Sales Scenarios and Customer Engagement | - Solution positioning and objection handling basics - Identifying customer needs and mapping solutions |
| Topic 2: Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
| Topic 3: Customer Value and Business Use Cases | - Enterprise decision-making value proposition - Business intelligence and reporting scenarios |
| Topic 4: Product Features and Differentiation | - Integration with IBM data and analytics ecosystem - Dashboards, reporting, and analysis capabilities |
| Topic 5: IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI suite - Positioning within IBM analytics portfolio |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?
A. Production report
B. Managed report
C. Transactional report
D. Ad hoc report
Question 2
Which tool allows users to perform IBM Cognos BI slice-and-dice tasks while staying within the familiar spreadsheet frontend?
A. Business Insight
B. Cognos Analysis for Excel (CAFE)
C. Excel Analyzer
D. Report Studio
Question 3
A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A. Active Report authoring
B. IBM SPSS integration
C. IBM OpenPages integration
D. IBM Connections included
Question 4
Which company is NOT a major competitor for IBM Cognos BI?
A. MicroStrategy
B. SAP
C. HP
D. Oracle
Question 5
An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?
A. Cognos allows organizations to select the appropriate roles that match their user behaviors.
B. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
C. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D. Cognos was designed to take information from multiple applications and pull it together into a single platform.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: B |
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