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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Optimize
B) Avoid
C) Buy
D) Target

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Suppress cache busting" advanced configuration option.
B) Select the "Disable mobile support" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
E) Select "Suppress multiple tagging" advanced configuration option.

3. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addPhoneHash
B) bk_addZipHash
C) bk_addEmailHash
D) bk_addNameHash
E) bk_addAddressHash

4. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Campaign Activity Report
B) Audience Usage Report
C) Media Discovery Report
D) Buyer Exchange Report
E) Funnel Analysis Report
F) Audience Discovery Report

5. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Audience Creation Specialist
B) Media Execution
C) Executive Sponsor
D) Data Analyst
E) Program Manager
F) Web Developer

Solutions: