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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) It has been a month since the last audit was conducted.
D) The Category Value Assessment has been requested and addressed.

2. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Exact | Referrer
C) Phint | URL
D) Sub-Domain | Complete
E) Encoded | Direct

3. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on broad categories.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on products and offerings.

4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Scoping
C) Data Ingestion
D) Discover
E) Operational Rollout

5. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) No categories have inventory of more than 10,000 users.
C) All categories have inventory of more than 10,000 users.
D) Some categories have more than 100,000 inventory.

Solutions: