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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Topic 2: Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Topic 3: Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Topic 4: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 5: Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Topic 6: Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Event Date = 3 days
- B. Measure = Responders, Interval = 3 days
- C. Measure = Total Clicks, Interval = 3days
- D. Measure = Single Clicks, Sent Date = 3 days
- E. Measure = Unique Conversions, Event Date = 3 days
Correct Answer: C 🗳️
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- B. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- D. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- E. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
Correct Answer: A,B,D 🗳️
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
- A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
- B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
- C. You can only modify profile lists used for mobile campaigns through Connect uploads.
- D. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
Correct Answer: A 🗳️
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- B. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
- C. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- D. You can only order the rules in the top-down order in which Responsys willexecute them.
Correct Answer: D 🗳️
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Correct Answer: C 🗳️
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