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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 12% | - Sender authentication and deliverability management - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features |
| Topic 2: Automation | 20% | - Automation Studio activities and workflows - Journey Builder design and implementation - Scheduling and monitoring automations - Complex automation scenarios and best practices |
| Topic 3: Messaging | 11% | - Email, SMS and push message design - Message delivery and optimization - Cross-channel messaging strategy - Content personalization and dynamic content |
| Topic 4: Integration | 20% | - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging |
| Topic 5: Data Modeling and Management | 21% | - Reporting, tracking and data views - Data import, export and transformation - Data extensions, attribute groups and relationships - Contact configuration and identity management |
| Topic 6: Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution design and architecture planning - Long-term solution maintainability and scalability |
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