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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Integration and Configuration- Data Mapping
  • 1. Data model configuration
  • 2. Mapping fields from source files
- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
Topic 2: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Creating and managing dimensions
  • 2. Calculated measurements
  • 3. Creating and managing measures (KPIs)
- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Override Media Buy Hierarchies
  • 3. Linking data streams
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
Topic 3: Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities
Topic 4: Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
Topic 5: Reports and Activation- Data Export
  • 1. Integration with external tools
  • 2. Exporting data and insights
- Report Types
  • 1. Standard and custom reports
  • 2. Report scheduling

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
B) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
C) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
D) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.


2. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

A) Transformers
B) Calculated dimensions
C) Custom Classification
D) Fusion
E) Parent Chile


3. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?

A) Unmap 'Cost' in Google Campaign Manager
B) Unmap 'Cost' in Google DV360
C) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
D) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360


4. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should not be checked in any of the three Data Streams.
B) It should be checked in Data Stream C
C) It should be checked in Data Stream B
D) It should be checked in Data Stream A


5. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) EXTRACT(csv[campaign_name!;@',1)
B) EXTRACT(csv[campaign_name'],-,0)
C) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
D) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
E) LEFT(EXTRACT(csy['campaign_name]],~',0),3)


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: A

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