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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
A) Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B) Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C) Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
D) Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
2. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
A) Send the prospects a monthly newsletter with product demos or free trial offers.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Create an engagement program to send educational content and notify sales if they engage.
D) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
3. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
A) All of the above
B) Use Marketing Cloud Account Engagement's value
C) Use Salesforce's value
D) Use the most recently updated record
4. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
A) Use HML conditional logic statements
B) Use HML merge field modifiers
C) Define default mail merge values for fields
D) Define page actions to replace field values
5. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
A) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
B) Include prospect activity history from Account B in their prospect import if they want to retain it.
C) Manually rebuild any automations built in Account B in Account A.
D) Export existing custom field mappings to import desired fields into Account A.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: C |

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