[Oct-2021 Newly Released] Pass 1Z0-1032-20 Exam - Real Questions & Answers [Q19-Q38]

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[Oct-2021 Newly Released] Pass 1Z0-1032-20 Exam - Real Questions & Answers

Pass 1Z0-1032-20 Review Guide, Reliable 1Z0-1032-20 Test Engine


Oracle 1Z0-1032-20 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Develop important RPL directives
  • Describe domain branding and domain delegation, and gather initial account settings
Topic 2
  • Configure campaign settings in the Campaign Dashboard
  • Perform IP Warm Up and IP Ramp Up
Topic 3
  • Create and manage Filters, Segment Groups, and Seed Groups
  • Create Short Message Service (SMS) campaigns
Topic 4
  • Configure dynamic content modules
  • Read, write, and edit HTML code for emails
  • Creating and Managing Content
Topic 5
  • Create, manage, and test campaigns
  • Analyze and test programs
  • Configure Connect jobs to import data
Topic 6
  • Implement Rapid Retargeter display campaigns
  • Implement conversion tracking
Topic 7
  • Describe the Data Gateway Setup process
  • Describe Responsys API scalability
  • Design, manage, and publish programs
Topic 8
  • Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
  • Describe how Responsys integrates with technology partners
Topic 9
  • Configure personalization using Built-in Functions or Responsys Personalization Language
  • Configure subscription management
Topic 10
  • Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
  • Describe Responsys API Authentication
Topic 11
  • Manage Campaign Categories, Link Categories, and Link Tables
  • Apply responsive design techniques to emails
Topic 12
  • Responsys Personalization Language (RPL)
  • Configure Contact Event Data (CED) exports
  • Create and manage documents

 

NEW QUESTION 19
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

  • A. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
  • B. Your open rates have dropped somewhat since last month.
  • C. Hard bounce rates are 10% or higher.
  • D. Substantial (5%) increase in click-through rates on last week's promotional campaign.
  • E. Recipients are forwarding your emails to everyone in their address books.

Answer: A,C

 

NEW QUESTION 20
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

  • A. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
  • B. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
  • C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
  • D. Minimize complaints and bounces to establish a good reputation with each ISP.
  • E. Send carefully planned content to highly engaged recipients.

Answer: C,D,E

 

NEW QUESTION 21
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

  • A. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
  • B. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
  • C. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
  • D. <document="${//all content/. . /acme_marquee.htm}">

Answer: C

 

NEW QUESTION 22
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

  • A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
  • B. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
  • C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
  • D. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
  • E. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

Answer: A

 

NEW QUESTION 23
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

  • A. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
    AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
  • B. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
    Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
  • C. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
  • D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
    AMT_PURCHASES Equals 0

Answer: B

 

NEW QUESTION 24
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

  • A. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
  • B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
  • C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
  • D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

Answer: D

Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/

 

NEW QUESTION 25
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)

  • A. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
  • B. Recipient inbox is full, so the promotional email is rejected by the server.
  • C. Recipient deletes a promotional email from the inbox.
  • D. Recipient selects a Reply-to unsubscribe in a promotional email.
  • E. Recipient registers a SPAM complaint for an email.

Answer: B,D,E

 

NEW QUESTION 26
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

  • A. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
  • B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
  • C. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
  • D. Create the two separate exports and ensure they both have the Sent value in them.

Answer: B

 

NEW QUESTION 27
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

  • A. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
  • B. Import a public encryption key the customer created to be used when the export runs.
  • C. Import a private encryption key the customer created to be used when the export runs.
  • D. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

Answer: D

 

NEW QUESTION 28
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

  • A. PET_ID_
  • B. EMAIL_ADDRESS_
  • C. ADDRESS_
  • D. CUSTOMER_ID_

Answer: B,D

Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm

 

NEW QUESTION 29
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

  • A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
    Apply this object to all open programs that use current campaigns.
  • B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
  • C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
  • D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

Answer: B

 

NEW QUESTION 30
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

  • A. Temporary Value Variable
  • B. Get Data Variable
  • C. Custom SQL Variable
  • D. Entry Tracking Variable
  • E. ORA Variable

Answer: C

 

NEW QUESTION 31
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

  • A. <<-- !~ -->
  • B. <#-- and -->
  • C. <comment> and </comment>
  • D. <!-- and -->

Answer: B

 

NEW QUESTION 32
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

  • A. Public
  • B. Secure
  • C. Private
  • D. Master

Answer: A

 

NEW QUESTION 33
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

  • A. The file to be imported should be on the SFTP server dedicated for Responsys.
  • B. The file to be imported should be located on any cloud server.
  • C. The file to be imported should be located in the Connect data warehouse in Responsys.
  • D. The file to be imported should be located on your hard drive.

Answer: C

 

NEW QUESTION 34
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

  • A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
  • B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
  • C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
  • D. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

Answer: A

 

NEW QUESTION 35
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

  • A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
  • B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
  • C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
  • D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
  • E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".

Answer: A

 

NEW QUESTION 36
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

  • A. action=single
  • B. tracking=first
  • C. action=last
  • D. action=once
  • E. tracking-once

Answer: E

 

NEW QUESTION 37
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

  • A. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
  • B. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
  • C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
  • D. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
  • E. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.

Answer: B,D,E

 

NEW QUESTION 38
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