Latest SAP C-C4H260-01 First Attempt, Exam real Dumps Updated [Nov-2021]
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NEW QUESTION 24
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. Engagement with accounts and contacts is possible only via third party executed campaigns.
Answer: C,D
NEW QUESTION 25
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
- A. Stop existing campaign and create a new campaign
- B. Stop existing campaign and create a campaign template
- C. Pause existing campaign and create a new campaign
- D. Pause existing campaign and resume existing campaign
Answer: D
NEW QUESTION 26
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Contact
- C. Marketing: Interaction
- D. Marketing: Interaction Product
- E. Marketing: Product Category
Answer: C,D
NEW QUESTION 27
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create one Target Group, Campaign, and Content for all marketing areas.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create Target Groups, Campaign templates, and Content templates by marketing area.
Answer: C
NEW QUESTION 28
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Live
- B. Static
- C. Dynamic
- D. Trigger-based
Answer: C
NEW QUESTION 29
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?
- A. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.
- B. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.
- C. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.
- D. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.
Answer: A,C
NEW QUESTION 30
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication Arrangement
- B. Create Communication System
- C. Create Communication User
- D. Create Communication Scenario
Answer: A
NEW QUESTION 31
In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?
- A. Target group configuration Mapping of segmentation object keys to member components
- B. Target group configuration Settings for individual segmentation objects
- C. Target group configuration General settings
- D. Target group configuration Default segmentation objects for individual member types
Answer: D
NEW QUESTION 32
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. Merged branches are always combined with an OR condition.
- B. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- C. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- D. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
Answer: B,C
NEW QUESTION 33
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Additional ID and the contact's full name
- B. Shareable ID and Additional ID
- C. Additional ID and the contact's address
- D. Shareable ID and the contact's full name
Answer: A
NEW QUESTION 34
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. API_MKT_CONTACT_SRV
- B. API_MKT_INTERACTION_SRV
- C. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- D. CUAN_BUSINESS_PARTNER_IMPORT_SRV
Answer: C,D
NEW QUESTION 35
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Add an applicable scope for the relevant countries and regions.
- C. Assign a specific target group with those countries and regions to the target object.
- D. Use Segmentation to select relevant countries and region.
Answer: D
NEW QUESTION 36
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
- A. They contain different scopes.
- B. They contain several rules.
- C. They contain model fits within one score.
- D. They contain several scores.
Answer: B,D
NEW QUESTION 37
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?
- A. Import Data Marketing Extensibility Export Software Collection
- B. Import Data Segmentation Configuration Export Software Collection
- C. Add Custom View Segmentation Configuration Export Software Collection
- D. Add Custom View Marketing Extensibility Export Software Collection
Answer: B
NEW QUESTION 38
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Create interaction reason
- B. Create and assign interaction channel
- C. Assign an interaction type to communication medium
- D. Create interaction type
- E. Assign media type
Answer: B,C,D
NEW QUESTION 39
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication system.
- B. Assign communication users to the communication system.
- C. Create a communication arrangement.
- D. Assign a communication system to the communication scenario.
- E. Activate the scenario to enable communication.
Answer: A,C,D
NEW QUESTION 40
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. Trigger-based Campaign
- B. Multichannel Campaign
- C. External Campaign
- D. E-mail Campaign
Answer: B
NEW QUESTION 41
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. Three stages and each stage can have a maximum of 10 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: A
NEW QUESTION 42
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the business roles.
- B. Maintain the communication user.
- C. Maintain the marketing permissions.
- D. Maintain the marketing areas.
Answer: A,D
NEW QUESTION 43
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category - B. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - C. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
- D. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions
Answer: D
NEW QUESTION 44
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.
- A. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.
- B. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.
- C. For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.
- D. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.
- E. A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.
Answer: C,D,E
NEW QUESTION 45
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- A. SAP CRM Priority = 10, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = Yes
- B. SAP CRM Priority = 10, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = No
- C. SAP CRM Priority = 45, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- D. On Facebook, a customer can have multiple profiles. SAP CRM is the most trustworthy source of information.
- E. SAP CRM Priority = 45, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
Answer: C
NEW QUESTION 46
You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct Answers to this question.
- A. Activate marketing area for campaign execution.
- B. Maintain marketing areas in the Provider Credentials app.
- C. Assign the required roles and restrictions for users.
- D. Create and configure the marketing areas.
- E. Maintain marketing areas for custom fields.
Answer: A,C,D
NEW QUESTION 47
Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct Answers to this question.
- A. None
- B. Do a hotfix export
- C. None
- D. Add items to your software collection
- E. Check items of your software collection for inconsistencies and dependencies
- F. None
- G. None
- H. None
- I. None
- J. None
- K. None
- L. Create a change project
- M. None
- N. None
- O. Export campaign history
- P. None
- Q. None
- R. None
Answer: B,D,E
NEW QUESTION 48
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Analytics Stories
- B. Custom CDS views
- C. Operational Reports
- D. Custom Analytical Queries
Answer: D
NEW QUESTION 49
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