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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
B) EEF analyzes 360 days of historical data to determine the right frequency of communication.
C) EEFuses only commercial send data.Transactional sends are not considered in modeling.
D) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
E) Salesforce trains eachcustomer's model using only thatcustomer's data.

2. Select features Einstein content selection, Select 2

A) Content selection based on business rules
B) Uses open time email content

3. What are three out of-the-box product capabilities of Interaction Studio?

A) E-commerce point of sale features
B) Machine learning and Al functionality
C) Behavioral tracking of each visitor or customer with business context
D) Managing Direct mail campaigns
E) A single customer profile that unifies data of each individual

4. What Einstein functionality makes predictions for email only?

A) Einstein Copy Insights
B) Einstein Scoring
C) Send Time Optimization
D) Einstein Engagement Frequency

5. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A) Use an api to create record in sales cloud directly from the ecom site
B) Sales cloud entry audience in journey builder
C) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D) Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Solutions: