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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Messaging Insights
B) Einstein Email Recommendations
C) Einstein Copy Insights

2. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Skip Automation
B) Verification Activity
C) Wait Activity

3. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Use the Split option to temporarily add additional filter criteria.
B) Copy thefiltered data extension and add additional filter criteria.
C) Copy the data filter and build a new data extension with additional filter criteria.

4. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Select categories and content type from the import dropdown when importing images.
B) Import a metadata tag index for the stock art so the images are searchable
C) Configure Eastern Content Tagging to automatically tag stock art.

5. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Engagement Split
C) Behavioral Trigger

Solutions: