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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Import and merge existing records from all systems to Salesforce
B) Import and merge existing records from all systems to Marketing Cloud Account Engagement
C) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
D) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

2. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A) All of the above
B) Use Marketing Cloud Account Engagement's value
C) Use Salesforce's value
D) Use the most recently updated record

3. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
B) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
D) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

4. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
B) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
C) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
D) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

5. What is possible with a trigger in engagement program? [Choose two answers]

A) Specific email link click
B) Form handler error
C) File open
D) Email link click

Solutions: