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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Segmentation rule and completion action
B) Dynamic list and automation rule
C) Completion action and dynamic list
D) Automation rule and completion action

2. LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A) The administrator does not have folder permissions to the email template folder.
B) The administrator has not published the Email Template from a draft.
C) The administrator does not have folder permissions to the Engagement Program.
D) The administrator has not selected a sender for the Email Template.

3. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
B) Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
C) Match ANY overall logi Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D) Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

4. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Send the prospects a monthly newsletter with product demos or free trial offers.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Create an engagement program to send educational content and notify sales if they engage.
D) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

5. How could LenoxSoft benefit from Engage Reports?

A) Sales Managers can receive desktop notifications for their teams' email activities.
B) Sales Managers can analyze lead information like prospect activity, scores, and grades.
C) Users can analyze the performance of their templated and non-templated emails.
D) Users can analyze form submission performance for the prospects they have emailed.

Solutions: