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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
B) The sum of total conversions from the form and landing page reports.
C) The Engagement Dashboard in B2B Marketing Analytics.
D) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

2. What is true about custom redirects?

A) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
B) When a visitor converts to a prospect completion actions on a custom redirect will trigger
C) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
D) Custom redirects are great for linking to files or pages you do not host.

3. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create an automation rule with rules to segment the prospects and actions send the emails
B) Create a static list to segment the prospects, and then schedule email list sends with completion actions
C) Create a list using a segmentation rule, then use completion actions on a form for the actions
D) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

4. Which is not a standard role in Marketing Cloud Account Engagement?

A) Marketing
B) Sales Manager
C) Administrator
D) Sales User

5. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D) Refine scoring and grading models to only give the Sales team the most qualified leads.

Solutions: